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The Blog

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PlatformAlt5's new BriefBrain.App
Marketing

Female founder launches BriefBrain, a brief writing app powered by humans and ethical tech

Launch of an innovative app, "BriefBrain' supporting brands to be more creative by helping them to write better briefs.
Sarah Hedges
Founder, PlatformAlt5
|
25.11.2024
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An illustration to explain the PlatformAlt5 brand name featuring a platform sign and a hand pressing the Alt5 key
Marketing

PlatformAlt5: our story, brand meaning, influences and purpose

Everything you need to know about PlatformAlt5. Why we exist, our brand meaning, design inspiration, what makes us different. This is our story so far.
Sarah Hedges
Founder, PlatformAlt5
|
8.8.2024
Listening to music on headphones with the sun setting.
Music

Meet the team - spotlight on Shirley Ahura

One of the first UK voices to champion South Africa’s electrifying Amapiano genre. Shirley's piece for UK Vogue spotlighted the lives of four female African artists.
Duncan Dick
Music and Culture Director, PlatformAlt5
|
5.8.2024
AI, Artificial Intelligence, 3D illustration of a human brain
Technology & Startups

Artificial intelligence: Trends, tools and bloopers

Covering the latest AI industry trends, we spotlight the incredible trailblazers and feature the latest tools. Plus, the latest, greatest and worst AI bloopers.
Tamsin Oxford
Technology Journalist
|
4.8.2024
Night club image for meet the music team spotlight on Marcus Barnes
Music

Meet the team - spotlight on Marcus Barnes

After a dance floor epiphany with Jaydees, 'Plastic Dreams', Marcus follows his passion for music journalism, regularly writing for The Guardian.
Duncan Dick
Music and Culture Director, PlatformAlt5
|
2.8.2024
PlatformAlt5 customer avatar concepts; wise owl, curios fox, intelligent African grey parrot created with Gen Ai
Marketing

The ultimate guide to creating a customer avatar

Are you looking to maximise your marketing efforts? You can with our step-by-step guide to creating the ultimate avatar. Includes free resources.
Sally Brockway
Journalist, author and copywriter
|
1.8.2024
countryside, two road signs pointing in opposite directions, one says believer the other says non-believer, image to illustrate the marketing skeptic phenomenon
Marketing

The marketing skeptics guide to…marketing

Our no nonsense guide to why marketing matters for marketing sceptics. Includes challenges and solutions for marketing leaders and non-believers.
Sarah Hedges
Founder, PlatformAlt5
|
31.7.2024
PlatformAlt5 avatars; a pigeon on a Harley-Davison, a penguin wearing an Adidas tracksuit and a UK bat
Marketing

Free customer avatar template

Brands that put customers at the heart of their business outperform those that don't. Get closer to your ideal customers with our free customer avatar template.
Sarah Hedges
Founder, PlatformAlt5
|
30.7.2024
Illustration to explain the concept when the world Zig's Zag
Marketing

When the world zigs, zig

Why creating forgettable campaigns is never a good idea. Discover how brands adopting adventurous marketing benefit from their bravery.
Ed Morris
Advertising Creative Director / Copywriter
|
3.8.2023