What is a verb?

A verb is action it's what you do, what drives the story. All adventures start with action. 

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Why use verbs in your brief?

Verbs explain what your advertising or campaign needs to do through the eyes of your ideal customer.  They tap into consumers' desire for immediate benefits and provide laser-like direction for creative teams to focus on.   

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Here are some examples of common verbs

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Achieve

Act

Attend

Believe

Buy

Call

Choose

Compel

Connect

Contribute

Convince

Create

Discover

Download

Educate

Empower

Encourage

Enjoy

Excite

Experience

Explore

Feel

Find

Get

Improve

Inspire

Join

Motivate

Persuade

Reassure

Remind

Romance

Save

Seduce

Subscribe

Support

Transform

Try

Unleash

Unlock

Upgrade

Upload

Visit

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